Wallace had been covering the invasion on her show every day, and she had developed sources in the country, including Igor Novikov, a former aide to Zelensky, who had at one point floated the idea of a “We Are the World”-type song for Ukraine (“We Are the World” being the famous 1985 single that raised money for victims of famine in Africa). Several NBC insiders fear that she’s still prone to unforced errors, and said it was only a matter of time before an errant tweet invited more controversy.Next Wave Studios to Get Investment From APX Perhaps most infamously, she once tried to shirk responsibility for homophobic posts by claiming that she had been hacked. She has repeatedly had to apologize for decades-old homophobic and anti-Semitic blog posts, many of which would have tanked the careers of others. “Reid is arguably the most prominent Black woman in cable news, but many insiders say privately that it would be a considerable risk to make her the face of primetime because of her history of controversy. host in network history)Īnd regarding Reid’s chances at earning the coveted 9 p.m. hour if (when) Maddow departs?īyers writes: “Several high-level MSNBC insiders described Hayes and Melber, white men who have failed to rate well in their current slots, as non-starters.” (Now to be fair, Hayes and Melber routinely average larger total audiences than their CNN counterparts, and Melber has been MSNBC’s most-watched 6 p.m. What about fellow weekday hosts like 6 p.m.’s Ari Melber, 7 p.m.’s Joy Reid, and Hayes? Don’t they have a shot at the 9 p.m. “is made up of Maddow viewers who show up early and stay late,” adding, “Not a single one of those high-level insiders thought either host could sustain their current audiences without her, let alone come close to matching hers.”Īccording to Byers, Wallace is also well liked by Maddow (Maddow once called Wallace, “my favorite Republican,”) and that she “would have her blessing” to take over 9 p.m. and Lawrence O’Donnell‘s audience at 10 p.m. To be frank, she’s on a bit of an island these days, ratings-wise.īyers expounds on this analysis by reporting that NBC executives and producers have told him much of Hayes‘ audience at 8 p.m. lead-in (All In with Chris Hayes), and the viewership decline after her show ends tends to be more severe than what Fox News and CNN experience in the 10 p.m. The Rachel Maddow Show sometimes doubles its 8 p.m. Her show is the most-watched on the network by a large margin, and it’s regularly among the five-most-watched on all of cable news. hour would leave a massive hole in MSNBC prime. hour.Īs we noted in a story on Rachel Maddow’s new agreement with NBCU last month-which includes an option to end her nightly show as early as April 30 of next year and work on other content, such as a weekly show, documentaries or specials-her potential departure from MSNBC’s 9 p.m. Before expanding to two hours, Wallace often had the most-watched cable news show in the 4 p.m. Her late-afternoon/early-evening program, Deadline: White House, sometimes draws the second-largest audience of any program on MSNBC, despite not even airing in primetime. A Morning Joe contributor-turned network host, Wallace has become incredibly popular among the network’s majority-female, liberal audience in recent years, despite her history working for Republicans (Wallace has said she is “no longer a practicing Republican,” and recently called the Republican party “anti-democratic”). hour next year, Nicolle Wallace is “the most obvious in-house candidate” to replace the network legend in the timeslot. Puck Media’s Dylan Byers is reporting what some have predicted as of late-that if Rachel Maddow departs MSNBC’s 9 p.m.
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